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How technology is shaping the world of entertainment

How technology is shaping the world of entertainment

The entertainment industry is currently going through one of the most wide-reaching and fundamental reinventions ever seen. Diverse consumer lifestyles, decades of increasing affluence and unprecedented technological development means that the way consumers engage with entertainment is changing radically and rapidly.
Online ad spend defies the credit crunch

Online ad spend defies the credit crunch

Two major surveys of marketing sentiment and spend show the rise of internet advertising defying the credit crunch, with European advertisers happy to raid offline budgets to expand their presence online.
Better Together: Increasing campaign value through combining search & display

Better Together: Increasing campaign value through combining search & display

The idea of planning a digital campaign that encompasses both search and display advertising to improve its scope and performance is not a new one, but as more advertising moves online, it’s one that is gaining increasing importance in the marketplace.

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